With over 15 years of experience, Sandeep is an entrepreneurial and creative leader with a proven track record of delivering strategic and commercial goals in the fast paced, constantly evolving Music, Media & Entertainment industry. As Chief Financial Officer – India & Chief Operating Officer – Broadcasting Division of B4U India, Sandeep is responsible for all Strategic initiatives and P&L delivery of the region by scaling the organization to newer heights. He has played an important role in taking the B4U channels to a revered position amongst their respective genres. B4U music stands at No. 2 position for a consistent period of almost 2 years in the HSM market and enjoys unflinching loyalty & B4U movies as an FTA Channel reaches about 130 million people in the base TG which is amongst the top 5 FTA Movie Channels. He has been an achiever in transforming & emerging new business areas for B4U. He has many more sparkling dreams for B4U in his eyes with unceasing passion to turn them into reality. A Fellow Chartered Accountant, a certified CISA & ISA professional. He brings in a diversified experience across various sectors from Steel, Cement, Education, IT & IT enabled services, Telecom and Media & Entertainment Sector.